For real estate and auto Site visits, showrooms and test drives

Why did the buyerwalk away afterthe site visit?

Groundsay is a small wearable for sales teams at developers and dealerships. It records sales conversations on site and on the showroom floor, with consent, so you can see why buyers book, and why they don’t.

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Site visit · BengaluruEnglish + Hindi Listening
BuyerPossession date kab tak confirm hogi? Last project mein delay hua tha.When will possession be confirmed? The last project was delayed.
AdvisorI’ll send you the RERA timeline today.
ConcernPossession dateIntentMediumFollow-upRERA timeline today
Illustrative example
Field conversations happen in

Your CRM says “Hot lead.” The buyer had other plans.

Advisors log a stage and a feeling. The real reasons buyers hesitate never reach the sales head.

CRM record
Buyer
Mr. Rao, Bengaluru
Visit
Logged ✓ 18:20
Duration
35 min
Unit
Tower B, 3BHK
Notes
“Site visit done. Hot lead.”
vs.
What was actually saidIllustrative example, translated
BuyerMy last builder delayed possession by two yearsConcern.
BuyerThe project across the road is giving free parkingCompetitor.
AdvisorI’ll send you the RERA timeline tonightPromise.

What you will finally know.

Answers to the questions every Monday sales review asks.

Why didn’t they book?

The real reasons buyers walk away, from the visit itself.

What are competitors offering?

Rival projects, prices and exchange offers, in the buyer’s own words.

What do your best advisors say differently?

Compare visits that led to a booking with those that didn’t.

Which buyers are close to deciding?

Buyers who asked about payment plans, loans or a revisit.

Were promised callbacks made?

Every promise made on the floor, tracked until it’s done.

Is pricing explained the same way everywhere?

Check that offers and charges are explained consistently across sites and showrooms.

Zoom out from one visit to every project.

One visit tells you why one buyer hesitated. All of them together tell you what to fix in your pitch. Scroll down to see how.

Illustrative example · scroll to zoom out
  1. One site visit (1 visit, illustrative): Why didn’t Mr. Rao book? He liked the flat, but he’s worried about the possession date. Another project offered him free parking.
  2. One advisor, one week (24 visits, illustrative): What is Priya hearing? Possession dates came up in 9 of her 24 site visits. Three buyers are still waiting for a callback.
  3. One project (180 visits, illustrative): Is it just Priya? No. At Tower B, possession worries are the top reason buyers leave without booking.
  4. One city (640 visits, illustrative): Is it every project? It is highest at Whitefield and Sarjapur, the two projects launched this year.
  5. All cities (1,800 visits, illustrative): What should we change? Buyers ask about possession in 9 of 12 cities. Visits where the timeline was shared got more revisits, so make it standard.
What you learn

He liked the flat, but he’s worried about the possession date. Another project offered him free parking.

One conversationBuyer asked about the possession date

Ask about your buyers. Get answers you can trace back.

Every answer links to the visits it came from, so you can hear the buyer yourself.

Why are site visits in Bengaluru not converting?
Example answer

Buyers most often raise possession timelines and parking. Visits where the RERA timeline was shared on the spot got more revisits.

From these conversations
Advisor 09WhitefieldEnglishat 06:18
“When will possession actually happen?”
Advisor 14SarjapurKannadaat 02:51
Asked about a second parking slot
Advisor 09WhitefieldEnglishat 08:02
Timeline shared, buyer booked a revisit

Fair to buyers and advisors.

Consent comes first, on every visit.

Buyer says yes first

Recording starts only after the buyer agrees.

Coaching, not policing

Advisors get their notes and reminders. Managers coach from real visits.

Each person sees their part

Advisors, sales managers and owners see only what they need.

Also built for.

The same platform, set up for how each industry sells.

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Questions people ask.

Short answers. Anything else, write to us.

What does Groundsay do for real estate and auto sales?

It shows what is said on site visits, in showrooms and on test drives: why buyers do not book, what competitors are offering, which buyers are close to deciding and whether promised callbacks were made.

How does it help sales advisors?

Advisors get their notes and follow-up reminders after every visit, and see what a buyer said last time before they meet again. Managers coach from real visits instead of guesswork.

Does the buyer know they are being recorded?

Yes. Recording starts only after the buyer agrees. Advisors, sales managers and owners each see only what they need.

Which languages does Groundsay understand?

Groundsay is built for the way Indian field teams speak: Hindi, Hinglish, Marathi, Tamil, Telugu, Kannada, Bengali, Gujarati, Malayalam, Punjabi, Odia and English, including conversations that switch between languages mid-sentence. Every conversation is written down in English, next to the original.

Can we use Groundsay today?

We are early and inviting a few field teams to build it with us as design partners. Book a call or write to ishan@groundsay.com to talk about your team.

We’re looking for a few developers and dealer groups to build this with.

If you run sales for projects or showrooms, we’d like to hear how you find out why buyers walk away today.

Book a 20-min call → or write to ishan@groundsay.com